Pick your category — the whole demo re-skins
One QR code for every fruit & veg

One QR code. Ripe today, gone Sunday.

A single QR code on one avocado, a case of berries, or a pack of greens tells shoppers, live: ripe today, best by Friday, gone by Sunday — so the fruit gets eaten instead of thrown out.

1 scan
sees backstory + freshness
~1/3
less food thrown away
2x
value: customer + seller
01In the grove

A grower creates the batch the moment fruit is picked.

Picker scans the tree tag from the Tracely app, GPS pins the row, and dry-matter %, varietal and spray notes are captured. ~45 seconds per lot.

New batch Draft
Batch IDVVO-2026-0412
Itemavocado
FarmVerde Valle Orchard
LocationUruapan, Michoacán
LoggedToday
02At the packhouse

Every step in the cold chain lands on the same batch.

Field-cooled within 4 hours, temperature logged from a tablet on the floor. Q10 ripeness math starts modelling peak-eat and use-by in real time.

Live temperature log
06:1218°CPicked · ambient
10:0412°CArrived at packhouse
10:416°CForced-air cooling on
13:205°CCold store hold
Shelf-life model updatedrecalculated live
03One QR per item

A per-fruit QR turns each avocado into its own web page.

Printed on the PLU label inline. Scanning any avocado from the pallet lands on the same live story.

Per-item QR printed inline on the label

VVO-2026-0412
04On the road

The cold chain writes itself.

Reefer logger streams into Tracely for the whole trip. Warm-truck excursions shorten the eat-by window on the passport automatically.

Reefer VVOIn cold chain
3°C
Avg temp
0
Excursions
52
Hours
Any breach shortens the use-by shown to the shopper automatically.
05In the kitchen

The shopper scans — and the fruit gets eaten in time.

The passport shows the exact day it's ready to eat, the peak window, and the last-good-by date — beats a static best-before every time.

Tracely · Ripeness
92
/ 100 · peak
Best today throughFri
Use bySun
Ripen on the counter; refrigerate once it yields to gentle pressure.
Consumer view · no app needed

Less thrown away at home

A live 'eat today / best by Fri / gone by Sun' beats a printed date every time. Shoppers use it before it turns — because they know when it turns.

Less shrink at the store

Store managers see the same live shelf-life projection and can markdown, rotate, or donate the right pallet on the right day — instead of dumping it at close.

Shoppers pick the smarter pack

A QR that shows the story and 'ripe today / prime / use-by' turns a product into an obvious buy — and a repeat scan. Transparency is the marketing.

The live consumer scan

This is exactly what the shopper sees.

Same passport component, same data model as our real customers. Switch category above and the passport re-renders live.

Traceability portal

VVO-2026-0412

Avocado (Hass, mature-green)

produce

Hand-picked Hass avocados from a single-family grove in Uruapan, Michoacán. Picked at optimal dry matter, cooled within 4 hours, and shipped in a temperature-monitored reefer.

38

Not yet ripe

Ripeness score 38/100

About 3.9 days to peak at current storage.

Storage tip: Ripen at 15–20 °C; refrigerate at 2–4 °C only once it yields to gentle pressure.

When to eat it

Ready to eat

Jul 29, 2026

in 1 day

Peak until

Jul 31, 2026

in 3 days

Past best after

Aug 2, 2026

in 5 days

Estimated from the harvest date and typical ripening for this variety. Cold storage slows ripening — the score above adjusts in real time.

5

Days since harvest

4

Days since packing

How to read this score

Fresh produce ripens after harvest. This score tracks how close your Avocado (Hass, mature-green) is to peak eating — the point where flavor, texture, and sugar are at their best. It climbs as the item ripens, holds at 100 during the peak window, and eases down after.

Ripening · Not yet ready

Firm — give it a day or two on the counter

Peak · Eat now

At its sweetest and most flavorful

Eat soon · Still great — plan to use it

Slightly past peak, best within days

Past peak · Great for cooking

Smoothies, sauces, baking

Lot details

Item

Avocado (Hass, mature-green)

Variety

avocado

Farm

Verde Valle Orchard

Farm location

Uruapan, Michoacán

Harvest date

2026-07-23

Packing date

2026-07-23

Farmer

Familia Ramírez

Packer

Verde Valle Packhouse

Field to table

  1. Field

    Verde Valle Orchard

  2. Packing

    Verde Valle Packhouse

  3. You

    Field to plate

  4. Lot VVO-2026-0412

Farm origin

The journey

2 km from the farm to the plant.

Three generations of the Ramírez family have farmed this grove on the volcanic slopes of Michoacán. Trees are irrigated from a single spring and the fruit is picked by hand — never shaken from the tree — to protect the skin and slow ripening in transit.

Familia Ramírez · Verde Valle Orchard

Rate this product

VERDE VALLE ORCHARD

Produce traceability you can trace — from the farm to your plate, even at the restaurant table.

Powered by Tracely · info@tracely.tech

Cut waste on your next lot.

We'll set up a private pilot with your own product — QR codes on every item, case or pack; live freshness; and a shrink report at the end of the month — in under a week.