Trust, made scannable.
Put a QR code on every fresh product. Consumers scan in stores, restaurants, and markets — and instantly see its full journey and a live freshness score.
Trusted by leading food brands
The scan experience
One scan. Every answer.
No app. No friction. Just a phone camera and a story worth telling — wherever your product is sold.
Point. Tap. Provenance.
A QR on every package opens a mobile passport in seconds — the whole story, no app required.
Scan to preview
Freshness score
Live, recalculated every minute from cold chain + time signals.
Full journey
Vessel, farm, plant, handlers — every leg, visible.
Verified claims
MSC, ASC, organic, HACCP — checked at the source, surfaced at the shelf.
Cold-chain aware
Score adjusts in real time as the product moves through your network.
A passport for every product
Record the journey once. Tracely turns it into a scannable proof point that lives on every package, case, and shelf.
Every step, signed at the source
Harvest, landing, intake, processing, pack — each leg of the journey is logged the moment it happens and bound to the batch.
A freshness score that's actually live
Recalculated every minute from cold-chain readings and time-out-of-plant. Shoppers see the truth, not yesterday's label.
Cold-chain aware
Temperature and handling data follow the product through every handoff.
Verified claims
MSC, ASC, organic, HACCP — checked at the source, surfaced at the shelf.
One tap, full story
Shoppers scan a QR and see the whole journey — no app, no friction.
In action
From shelf to story.
Shoppers scan the QR. Producers share the journey. Everyone sees the same truth.
Scan at the shelf, market, or restaurant.
The full product passport opens instantly.
What shoppers verify
Proof, on every label.
Flexible enough for seafood, poultry, meat, dairy, and any fresh product that earns trust through transparency.
Freshness score
Real-time score from catch, processing, and time out of the plant.
Origin & location
Vessel, farm, plant, packing location, delivery route.
Dates & timeline
Catch, intake, processing, pack, ship, arrival — to the minute.
Cold chain
Temperature checks at intake, processing, storage, dispatch.
Certifications
MSC, ASC, organic, HACCP, USDA — bound to each batch.
Sustainability
Method, feed source, welfare notes, stock status, claims.
Make every shelf a proof point.
Retailers see verified provenance. Customers see freshness. Your brand becomes the one they reach for.
Create your first passport