TracelyBook a walkthrough
Pick your category — the whole demo re-skins
One QR code for every fresh bird

One QR code. Farm to fridge.

One QR code on a whole bird, tray of breasts or ground pack tells shoppers where the flock was raised, how it was processed, and a live use-by that reflects the real cold chain — while your ops team spots at-risk pallets before they turn.

1 scan
sees backstory + freshness
~1/3
less food thrown away
2x
value: customer + seller
Start the walkthrough Jump to the consumer scan
01
At the farm
02
At the plant
03
One QR per tray
04
In the reefer
05
At the counter
01At the farm

The farmer opens a batch when the flock is placed.

Flock ID, house, breed, feed program, welfare tier — captured once and inherited by every bird processed from that flock.

New batch Draft
Batch IDSAF-2026-0088
Cutwhole_chicken
FarmSunny Acres Farm
LocationLancaster County, PA
LoggedToday
02At the plant

Every intake, chill, and pack lands on the same batch.

USDA inspection number, air- vs water-chill method, primal grade, all logged from a tablet on the line. Cold-chain temperatures roll into the shelf-life projection live.

Live temperature log
04:2018°CCaught pre-dawn
07:1036°CProcessed (hot)
08:052°CAir-chilled
10:401°CCold room hold
Shelf-life model updatedrecalculated live
03One QR per tray

A per-tray QR turns each pack into its own web page.

Printed inline. Vac-pac breasts, whole birds, ground chubs — all link back to the same batch story.

Per-item QR printed inline on the label

SAF-2026-0088
04In the reefer

The cold chain writes itself.

Loggers stream into Tracely from plant to DC to store. Warm-truck excursions shorten the use-by shown to the shopper automatically.

Reefer SAFIn cold chain
3°C
Avg temp
0
Excursions
52
Hours
Any breach shortens the use-by shown to the shopper automatically.
05At the counter

The shopper scans — and the pack gets cooked in time.

The passport shows the farm, welfare tier, USDA number, and a live use-by. Sellers cut markdowns because the trays that need to move today are visible today.

Tracely · Freshness
84
/ 100 · prime
Best today throughSun
Use byWed
Keep at 0–4 °C. Cook to 74 °C internal.
Consumer view · no app needed

Less thrown away at home

A live 'eat today / best by Fri / gone by Sun' beats a printed date every time. Shoppers use it before it turns — because they know when it turns.

Less shrink at the store

Store managers see the same live shelf-life projection and can markdown, rotate, or donate the right pallet on the right day — instead of dumping it at close.

Shoppers pick the smarter pack

A QR that shows the story and 'ripe today / prime / use-by' turns a product into an obvious buy — and a repeat scan. Transparency is the marketing.

The live consumer scan

This is exactly what the shopper sees.

Same passport component, same data model as our real customers. Switch category above and the passport re-renders live.

SUNNY ACRES FARM
Traceability portal

SAF-2026-0088

Whole chicken (broiler)

poultry

Free-range Cornish Cross broilers raised at Sunny Acres Farm on non-GMO feed, processed and air-chilled at Keystone Poultry.

2

Expired

Freshness score 2/100

Freshness window

Best by

Jul 28, 2026

today

Use by

Jul 28, 2026

in 1 day

Estimated from the catch/processing date and species-specific shelf life at proper cold-chain temperature.

1

Days since hatch

1

Days since processing

How to read this score

The score starts at 100 the day of processing and eases down naturally as time passes. A score in the top band means it's still prime.

75–100 · Prime quality

At its absolute best

40–74 · Still fresh

Great to eat — enjoy soon

0–39 · Past prime

Best window has passed

Lot details

Species

Whole chicken (broiler)

Product

whole_chicken

Farm

Sunny Acres Farm

Farm location

Lancaster County, PA

Flock

House 4 · Placement 2026-04-15

Hatch date

2026-04-15

Processing date

2026-07-26

Packaging date

—

Farmer

John & Sarah Miller

Processor

Keystone Poultry Processing

Poultry journey

  1. Farm

    Sunny Acres Farm

  2. Processing

    Keystone Poultry Processing

  3. You

    Farm to plate

    4. Lot SAF-2026-0088

Farm origin

The journey

14 km from the farm to the plant.

“Sunny Acres has been Miller-family run for 40 years. Birds are placed at 1 day old, spend 8 weeks on pasture with full outdoor access, and are hand-caught before dawn to keep stress and bruising low.”

— John & Sarah Miller · Sunny Acres Farm

Rate this product

SUNNY ACRES FARM

Poultry traceability you can trace — from the farm to your plate, even at the restaurant table.

Powered by Tracely · info@tracely.tech

Cut waste on your next lot.

We'll set up a private pilot with your own product — QR codes on every item, case or pack; live freshness; and a shrink report at the end of the month — in under a week.

Book a walkthrough