TracelyBook a walkthrough
Pick your category — the whole demo re-skins
One QR code for every cut & primal

One QR code. Ranch to plate.

One QR code on a vac-pac ribeye, a tray of ground beef or a whole brisket shows shoppers the ranch, the breed, the aging days, and a live use-by that reflects the real cold chain — while your cutters cut waste on the pieces that need to move today.

1 scan
sees backstory + freshness
~1/3
less food thrown away
2x
value: customer + seller
Start the walkthrough Jump to the consumer scan
01
At the ranch
02
At the butchery
03
One QR per cut
04
In the reefer
05
At the counter
01At the ranch

The rancher opens a batch when animals ship for processing.

Breed, feed program, welfare tier, ranch GPS — captured once and inherited by every primal cut from those animals.

New batch Draft
Batch IDCVR-2026-0072
Cutbeef_ribeye
RanchClear Valley Ranch
LocationPark County, MT
LoggedToday
02At the butchery

Every kill, chill and cut lands on the same batch.

USDA inspection number, hot-carcass weight, aging days, primal grade — logged from a tablet on the line. Cold-chain temperatures roll into the shelf-life projection live.

Live temperature log
05:0038°CSlaughter (body temp)
07:301°CCarcass chill 48 h
Day 301°CDry-aged 28 d
Day 30+0°CPrimal vac-pac
Shelf-life model updatedrecalculated live
03One QR per cut

A per-primal QR turns each cut into its own web page.

Printed inline on the vac-pac. Ribeye, striploin, tenderloin, ground chubs — all link to the same batch story.

Per-item QR printed inline on the label

CVR-2026-0072
04In the reefer

The cold chain writes itself.

0 °C loggers stream from butchery to DC to store. Any warm-truck excursion shortens the use-by on the passport automatically.

Reefer CVRIn cold chain
0°C
Avg temp
0
Excursions
52
Hours
Any breach shortens the use-by shown to the shopper automatically.
05At the counter

The shopper scans — and the cut gets cooked in time.

The passport shows the ranch, the breed, dry-aged days, and a live use-by. Sellers cut markdowns because at-risk primals are visible before they turn.

Tracely · Freshness
89
/ 100 · prime
Best today throughnext Thu
Use bynext Sun
Keep at 0–2 °C, unopened. Cook to your preferred doneness.
Consumer view · no app needed

Less thrown away at home

A live 'eat today / best by Fri / gone by Sun' beats a printed date every time. Shoppers use it before it turns — because they know when it turns.

Less shrink at the store

Store managers see the same live shelf-life projection and can markdown, rotate, or donate the right pallet on the right day — instead of dumping it at close.

Shoppers pick the smarter pack

A QR that shows the story and 'ripe today / prime / use-by' turns a product into an obvious buy — and a repeat scan. Transparency is the marketing.

The live consumer scan

This is exactly what the shopper sees.

Same passport component, same data model as our real customers. Switch category above and the passport re-renders live.

CLEAR VALLEY RANCH
Traceability portal

CVR-2026-0072

Beef ribeye (vac-pac)

meat

Grass-fed & grass-finished Black Angus ribeye from Clear Valley Ranch, dry-aged 28 days, vac-packed at Highland Butchery.

99

Peak

Freshness score 99/100

Freshness window

Best by

Aug 19, 2026

in 22 days

Use by

Sep 4, 2026

in 38 days

Estimated from the catch/processing date and species-specific shelf life at proper cold-chain temperature.

2

Days since processing

2

Days since processing

How to read this score

The score starts at 100 the day of processing and eases down naturally as time passes. A score in the top band means it's still prime.

75–100 · Prime quality

At its absolute best

40–74 · Still fresh

Great to eat — enjoy soon

0–39 · Past prime

Best window has passed

Lot details

Cut

Beef ribeye (vac-pac)

Primal / SKU

beef_ribeye

Ranch

Clear Valley Ranch

Ranch location

Park County, MT

Processing date

2026-07-26

Packaging date

—

Rancher

The Halvorsen Family

Butchery / plant

Highland Butchery

Ranch to table

  1. Ranch

    Clear Valley Ranch

  2. Butchery

    Highland Butchery

  3. You

    Ranch to plate

    4. Lot CVR-2026-0072

Ranch origin

The journey

38 km from the ranch to the plant.

“The Halvorsens ranch 2,400 acres of high-country grass in Paradise Valley. Cattle spend their entire lives on pasture and are moved daily to fresh grazing. No grain, no feedlot, no antibiotics.”

— The Halvorsen Family · Clear Valley Ranch

Rate this product

CLEAR VALLEY RANCH

Meat traceability you can trace — from the ranch to your plate, even at the restaurant table.

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