Pick your category — the whole demo re-skins
One QR code for every bottle & tub

One QR code. Dairy to fridge.

One QR code on a jug of milk, a tub of yogurt or a wheel of cheese shows shoppers the dairy, the herd, and a live best-by based on the real cold chain — while you spot pallets drifting toward the edge of freshness before markdown.

1 scan
sees backstory + freshness
~1/3
less food thrown away
2x
value: customer + seller
01At the dairy

The dairy opens a batch when the tank is filled.

Herd, breed, pasteurisation method and bottling time captured once. Every SKU from that tank inherits the batch.

New batch Draft
Batch IDMPS-2026-1183
Itemwhole_milk
DairyMeadowpine Dairy
LocationChittenden County, VT
LoggedToday
02At the plant

Every bottling, cap and pack lands on the same batch.

Line temperature, seal integrity, Grade A holds and best-by calculation logged from a tablet on the floor.

Live temperature log
05:0037°CMilked (body temp)
05:204°COn-farm cold tank
07:1572°CHTST pasteurisation 15s
07:352°CBottling line
Shelf-life model updatedrecalculated live
03One QR per jug

A per-jug QR turns each container into its own web page.

Printed inline. Half-gallons, yogurt tubs, cheese wheels — all point back to the same batch story.

Per-item QR printed inline on the label

MPS-2026-1183
04In the reefer

The cold chain writes itself.

Loggers stream 2 °C data from bottling to store. Any warm-truck excursion shortens the best-by on the passport automatically.

Reefer MPSIn cold chain
3°C
Avg temp
0
Excursions
52
Hours
Any breach shortens the use-by shown to the shopper automatically.
05At the fridge

The shopper scans — and the milk gets used in time.

The passport shows the dairy, the herd, and a live best-by. Sellers move soon-to-turn tubs into markdown before spoil — not after.

Tracely · Freshness
91
/ 100 · prime
Best today throughFri (next week)
Use byMon (in 10 days)
Keep at 2–4 °C. Reseal tightly after opening.
Consumer view · no app needed

Less thrown away at home

A live 'eat today / best by Fri / gone by Sun' beats a printed date every time. Shoppers use it before it turns — because they know when it turns.

Less shrink at the store

Store managers see the same live shelf-life projection and can markdown, rotate, or donate the right pallet on the right day — instead of dumping it at close.

Shoppers pick the smarter pack

A QR that shows the story and 'ripe today / prime / use-by' turns a product into an obvious buy — and a repeat scan. Transparency is the marketing.

The live consumer scan

This is exactly what the shopper sees.

Same passport component, same data model as our real customers. Switch category above and the passport re-renders live.

Traceability portal

MPS-2026-1183

Whole milk (pasteurised)

dairy

Whole milk from grass-fed Jersey cows at Meadowpine Dairy, HTST-pasteurised and bottled the same morning.

97

Peak

Freshness score 97/100

Freshness window

Best by

Aug 4, 2026

in 7 days

Use by

Aug 9, 2026

in 13 days

Estimated from the catch/processing date and species-specific shelf life at proper cold-chain temperature.

1

Days since bottling

1

Days since packing

How to read this score

The score starts at 100 the day of bottling and eases down naturally as time passes. A score in the top band means it's still prime.

75–100 · Prime quality

At its absolute best

40–74 · Still fresh

Great to eat — enjoy soon

0–39 · Past prime

Best window has passed

Lot details

Product

Whole milk (pasteurised)

Variety / SKU

whole_milk

Dairy

Meadowpine Dairy

Dairy location

Chittenden County, VT

Bottling date

2026-07-26

Packaging date

Dairy farmer

The Ross Family

Bottling plant

Meadowpine Bottling

Dairy journey

  1. Dairy

    Meadowpine Dairy

  2. Bottling

    Meadowpine Bottling

  3. You

    Dairy to fridge

  4. Lot MPS-2026-1183

Dairy origin

The journey

1 km from the dairy to the plant.

Meadowpine has been in the Ross family since 1932. The herd of 84 Jersey cows rotates through 12 pasture paddocks and is milked twice a day. Milk is walked to the on-farm bottling line — never trucked warm.

The Ross Family · Meadowpine Dairy

Rate this product

MEADOWPINE DAIRY

Dairy traceability you can trace — from the dairy to your plate, even at the restaurant table.

Powered by Tracely · info@tracely.tech

Cut waste on your next lot.

We'll set up a private pilot with your own product — QR codes on every item, case or pack; live freshness; and a shrink report at the end of the month — in under a week.