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Pick your category — the whole demo re-skins
One QR code for every fresh catch

One QR code. Boat to plate.

A single QR code on a case of crab, a filleted portion or a whole fish shows shoppers where it was caught, how it was handled, and a live freshness score — while your ops team sees the same cold-chain data flagging risk before it turns.

1 scan
sees backstory + freshness
~1/3
less food thrown away
2x
value: customer + seller
Start the walkthrough Jump to the consumer scan
Snow crab
Try the real dashboard
Sign in as Newfoundland Fish Co. — seeded batches, orders & QR tokens.
01
On the boat
02
At the plant
03
One QR per pack
04
In the reefer
05
At the table
01On the boat

The vessel logs the catch as it comes over the rail.

The captain opens Tracely, taps New batch, and the app records species, gear, GPS-pinned fishing ground and time. Under a minute per lot.

New batch Draft
Batch IDNFC-2026-0421
Speciessnow crab
Fishing groundBonavista Bay, Newfoundland
LocationBonavista, NL
LoggedToday
02At the plant

Every intake, cook and chill lands on the same batch.

Landing, grading, cooking, cluster-cutting, glaze, freeze — logged from a tablet on the floor with continuous temperature. Q10 spoilage math updates the shelf-life projection in real time.

Live temperature log
05:401°COn deck · slush ice
09:122°CLanded at wharf
11:30-28°CIQF tunnel
14:00-20°CCold room hold
Shelf-life model updatedrecalculated live
03One QR per pack

A per-pack QR turns each portion into its own web page.

Printed inline on the label — small enough for a 1 lb vac-pac. No app to install, phone camera opens the passport.

Per-item QR printed inline on the label

NFC-2026-0421
04In the reefer

The cold chain writes itself.

In-transit loggers stream into Tracely from Bonavista to St. John's to your buyer's dock. Excursions over 4 °C trigger alerts before the pallet hits the shelf.

Reefer NFCIn cold chain
-19°C
Avg temp
0
Excursions
52
Hours
Any breach shortens the use-by shown to the shopper automatically.
05At the table

The diner scans and eats it in time.

The passport shows the boat, the captain, and a live freshness score. Sellers cut shrink because the pallets that need to move today are visible today.

Tracely · Freshness
88
/ 100 · prime
Best today throughSat
Use byTue
Keep at 0–2 °C on ice. Do not refreeze.
Consumer view · no app needed

Less thrown away at home

A live 'eat today / best by Fri / gone by Sun' beats a printed date every time. Shoppers use it before it turns — because they know when it turns.

Less shrink at the store

Store managers see the same live shelf-life projection and can markdown, rotate, or donate the right pallet on the right day — instead of dumping it at close.

Shoppers pick the smarter pack

A QR that shows the story and 'ripe today / prime / use-by' turns a product into an obvious buy — and a repeat scan. Transparency is the marketing.

The live consumer scan

This is exactly what the shopper sees.

Same passport component, same data model as our real customers. Switch category above and the passport re-renders live.

FV NORTH STAR
Traceability portal

NFC-2026-0421

snow crab

seafood

Hauled from the cold, clean waters of Bonavista Bay at first light and processed within 48 hours to lock in peak sweetness.

78

Fresh

Freshness score 78/100

Freshness window

Best by

Aug 2, 2026

in 5 days

Use by

Aug 6, 2026

in 9 days

Estimated from the catch/processing date and species-specific shelf life at proper cold-chain temperature.

1

Days since harvest

1

Days since processing

How to read this score

The score starts at 100 the day of the catch and eases down naturally as time passes. A score in the top band means it's still prime.

75–100 · Prime quality

At its absolute best

40–74 · Still fresh

Great to eat — enjoy soon

0–39 · Past prime

Best window has passed

Lot details

Species

snow crab

Product

snow crab

Harvest area

Bonavista Bay, Newfoundland

FAO area

FAO 21 · NAFO 3L

Catch date

2026-07-26

Landing date

2026-07-26

Vessel

FV North Star

Captain

Capt. Liam Walsh

Processor

Newfoundland Fish Co. Plant — Bonavista

Processing date

2026-07-26

Packaging date

—

Seafood journey

  1. Ocean

    Bonavista Bay, Newfoundland

  2. Vessel

    FV North Star

  3. Processing

    Newfoundland Fish Co. Plant — Bonavista

  4. You

    Ocean to plate

    5. Lot NFC-2026-0421

Catch origin

The journey

2 km from the catch to the plant.

“The North Star has worked Bonavista Bay for three generations of the Walsh family. Pots are hauled by hand at first light and undersized crab are returned alive to the water.”

— Capt. Liam Walsh · FV North Star

Rate this product

FV NORTH STAR

Seafood traceability you can trace — from the boat to your plate, even at the restaurant table.

Powered by Tracely · info@tracely.tech

Cut waste on your next lot.

We'll set up a private pilot with your own product — QR codes on every item, case or pack; live freshness; and a shrink report at the end of the month — in under a week.

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